We chat to Interior Designer and store curator Rosa Milne from Situ Studio.Tell us a little about the journey for your business so far, leading up to launching your name, store and social media?My objective is to develop an online homeware store of carefully curated products that allow space for imagination. Combining my vision to share something gently surprising and honest, with a focus on limited releases. In a world that is filled with mass production of products, I felt a strong need to explores slow, ethical, meaningful design and sustainable manufacturing, producing items that are encouraged to be handed down through generations like our grandparents did. SITU, as a brand name was derived from the term “In-situ” meaning: An object in it’s natural place.
Where do you find inspiration?From travel, architecture and nature, but ideas can come from everything we see and experience. What drives your passion for Situ Studio? I strongly believe well considered design improves our lives while helping us to feel grounded. SITU aims to encompass my beliefs and a love of design.
What is your favourite room in your home, and why?Definitely my bedroom which has beautiful views of lake Wakatipu and the rugged mountain ranges. It is a space where I can retreat to any time, to practice yoga, read or just contemplate life. More often than not I am joined by either our cat or my two gorgeous sons!
Tell us about your new blankets – what was your design process in creating them and the inspiration for the colour palette.I am the creative director of an interior design practice, Interior Workroom. I have often found that when we are nearing the end of a project, and begin the procurement of accessories for a home, we haven’t easily found what we are looking for. This sparked an idea within me to start a side project working collaboratively with other creatives, both locally and internationally. The colours used in my current SITU blanket designs are colours that I personally love and, being based in Queenstown, my inspiration came from the raw beauty of the environment.What is next for Situ Studio, will you be expanding the bespoke range?