We love a clever entrepreneurial start up here at Roomie, so when Chloe from Little Koha touched base we were keen to hear her story.
Tell us a little about the journey for Little Koha so far, leading up to launching your name and website?
Little Koha became more than an idea after spending a weekend with an entrepreneur relative who encouraged me to stop thinking about business ideas and just start doing. That is often the hardest step but the very next day, I laid the foundations of Little Koha.
Little Koha wasn’t a light bulb moment. It was more a case of wanting to put my homestyling energy into a business and figuring out how I could make that work. The market was saturated with incredible homeware stores so I knew there wasn’t room for me too. I then started thinking of my own experiences such as living overseas and not sending presents home because postage was too expensive, being in public relations and understanding the value of client relationships, working at a school that prioritises service to others, and the painful moments I had when first starting to style my home.
I drew upon all of those experiences to develop Little Koha, a personal shopper, stylist and shipper of boutique gift parcels for the home.
The journey from idea to launch has been stimulating, scary, exciting, lonely at times, but most of all rewarding. Building any business is challenging, but when you’re trying to do it while working full-time (as I was) it’s challenging on steroids.
From 8 – 5pm, I am a Communications and Development Manager for a school in Hawke’s Bay. Every other waking hour of the day, including before sunrise, is spent developing and refining Little Koha. It’s not unusual for me to be packing orders at 5.30am
Where do you find your inspiration?
The people I surround myself in. My friends and family inspire and encourage me to break through glass ceilings. Nay-sayers aren’t welcome in my world.
My home styling inspiration comes from social media, mainly Instagram and Pinterest. I follow and admire a lot of incredible designers, both in New Zealand and abroad. I believe life is all about finding inspiration in other people and their work. The challenge is how you use that inspiration to create something fresh and meaningful.
What drives your passion for LK?
Honestly, knowing that we are making people feel valued, appreciated, happy, and better connected to one another. The part I enjoy most about Little Koha is writing the personalised cards that go in every parcel. Some of them give me the warm fuzzies, others make me laugh and some make my heart heavy. All of them make me realise that Little Koha is a bridge that helps people connect and that is pretty special.
What is LK’s point of difference, what can you offer clients that others can’t?
We are an all-in-one solution of being a personal shopper, stylist and shipper, making it ideal for busy people who don’t have the time to go around different shops let alone think about how to style the items when they get home. All of our items have been intentionally bundled together to help take the confusion out of styling
What is your favourite room in your home, and why?
Our dining area. It’s where everything happens, from socialising with friends, to working away on Little Koha, as well as being an experiment space for styling. At the moment it is a Scandinavian, industrial style with light woods, such as the dining table and floor boards, offset by accents of black iron and artwork. It’s also surrounded in large windows allowing the sunshine and greenery to come in, giving it a lovely natural feel.
Where can we find your product?
We are an online store and don’t have a physical space – yet. You can find our gift parcel range at www.littlekoha.co.nz as well as Facebook and Instagram.
Hawke’s Bay. I’ve lived in several cities around the world, and am originally from Perth, but I’ll always be drawn back to the beautiful Bay.