You have embarked upon a few new ventures since departing Homestyle, can you tell us what you have been working on?
Since finishing up at Homestyle I have been juggling quite a few different things. Firstly, building up my self-titled homeware brand, which so far includes art prints, The Family ceramics http://www.amber-armitage.com/collections/all/ceramics, and a new series of paintings. I am currently part of Alex & Corbans pop-up shop, so I am in store a couple of days per week with my brand. I am also running styling workshops at a few of my stockists around Auckland and Wellington, teaching people how to edit and style spaces at home. Alongside this, I have been doing freelance styling work for both brands (photo shoots) as well as home consultations – and a little bit of graphic design work thrown into the mix.
What has been your most rewarding project to date?
It’s hard to say one thing in particular – I think just the whole experience of creating your own brand and putting your name to something. The Family ceramics have been a great collaborative project with Studio Ceramics and I love collaborating with other people and learning from them. The joy in it for me is that I am doing the whole process (I’m a one man band) – having an idea, figuring out how I can make or create that thing, thinking about how to package and brand that product, using that product in photoshoots and then finally seeing the product being loved and enjoyed by your customers. Its a long process from beginning to end but it is truly rewarding to know that is all your work.
Has there been a defining moment or turning point when you realised what you wanted to do for a living?
What I do creatively is really just who i am, my ideas are constantly changing and evolving and I want to create a business that can support that. For me there was not really one moment it has been a process of development.
What do you think is the most difficult aspect of working in design?
Being true to yourself and your own designs and believing in yourself and your own ideas.
Where do you find inspiration for your styling and design work?
Mostly in Nature, walks along the beach and through the bush, i am inspired by the colours and the light in nature.
What are your simplest daily pleasures?
Coffee. Being content with my surroundings and even though i strive for more, learning to be OK with how things are for now.
What is your favourite piece of furniture in your own home?
My bed and my new bedhead -it is probably the only thing I own that is new, after years of sleeping on an old roll together hand me down – I love it! I chose the fabric for the linen fabric for the bedhead, it is made in New Zealand by http://www.kiwibedandsofas.co.nz and i am so happy with how it has turned out.
Below are images of Amber’s Recent Styling Workshop at GOOD THING in Mt Albert. You can follow Amber on FB and instagram, and find out more about her styling workshops here. Beautiful recipes and food styling in collaboration with Gretchen Lowe and image by Jenna Smith